Our Secret? All of the TalkMetric digital marketing processes are heavily influenced by the Industrial Design and Product Design methods.
Our combined background in marketing and business strategy, industrial design and visual communication took us to assemble a logical, step-by-step approach.
For every project we take part in, our design-inspired digital marketing process is made up of specific steps, directly influenced by the rational design workflow:
this has been designed to be as complete as possible, and to leave no detail to chance.
Our Integrated, Multidisciplinary Process
Built at the Intersection of Marketing, Design and Technology
- 1. FastStart™ Consultation
- 2. StrategyMetric Sessions
- 1. The “Immersion” Phase
- 2. Customer Avatar Crafting
- 3. Analysis & Strategy
- 1. Multichannel Experience Blueprinting
- • SEO, PPC, Email Marketing, Social Media Marketing, Automated Client Nurturing
- 2. Assets & Content Building
- 3. FinalPass: The Extra Touch that Characterizes a TalkMetric™ Project
- 4. Ecosystem Deployment
- 5. Channel Population
- 1. Content Promotion
- 2. Monitoring & Tracking
- 3. KPI Measurement & Review
- 4. Improvement & Iteration