Our Digital Marketing Process

A unique selection of methods that guides you every step of the way

Design-Inspired Process

Our Secret? All of the TalkMetric digital marketing processes are heavily influenced by the Industrial Design and Product Design methods.

Our combined background in marketing and business strategy, industrial design and visual communication took us to assemble a logical, step-by-step approach.

For every project we take part in, our design-inspired digital marketing process is made up of specific steps, directly influenced by the rational design workflow:

this has been designed to be as complete as possible, and to leave no detail to chance.

digital marketing process

TalkMetric™ Fusion

Our Integrated, Multidisciplinary Process
Built at the Intersection of Marketing, Design and Technology

DISCOVERY

  • 1. FastStart™ Consultation
  • 2. StrategyMetric Sessions

 

IMMERSION

  • 1. The “Immersion” Phase
  • 2. Customer Avatar Crafting
  • 3. Analysis & Strategy

 

CREATION

  • 1. Multichannel Experience Blueprinting
  • • SEO, PPC, Email Marketing, Social Media Marketing, Automated Client Nurturing
  • 2. Assets & Content Building
  • 3. FinalPass: The Extra Touch that Characterizes a TalkMetric™ Project
  • 4. Ecosystem Deployment
  • 5. Channel Population

 

PROMOTION

  • 1. Content Promotion
  • 2. Monitoring & Tracking
  • 3. KPI Measurement & Review
  • 4. Improvement & Iteration
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digital marketing process